A cholesterol free food. No artificial preservatives, no artificial ingredients, no refined sugar. The folks here at Matthew's All Natural want you to know that all breads are not created equal. Take Matthew's Wholes Wheat Bread for example. At Matthew's All Natural, we take great care to craft this bread from 100% Whole Grain, with all the natural vitamins, minerals and fiber baked right in. May wheat breads, however, contain refined white flour, stripped of vitamin and mineral-rich germ, bran and fiber in the milling process. Often, breads with names like all grain, stone ground wheat, and 100% wheat contain little or no whole grain at all. And don't be fooled b high fiber breads made with refined white flour. Many of these breads derive their fiber by adding processed cottonseed or soy fiber, milled free of the nutrient of whole grain. To get the most of the wholesome, natural nutrients you desire, make certain that whole wheat or some other whole grain flour is the only flour used as an ingredient in your favorite hearty bread. As bakers of soft, delicious, all-natural breads for more than 20 years now, we thought this was a little something you'd like to know.