Since 1970. Natural. 24 hour odor protection. Confidently fresh all day! Odor fighting botanicals coriander and lemongrass. Odor trapping zinc salts. 100% natural fragrance. What makes a product good? At Tom's, it includes how we make it. No animal testing or animal ingredients. We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Made in USA.