Clinically proven daily care, even for babies with ultra sensitive skin. If your baby's skin is dry, flaky and easily irritated it may need special daily care to help keep it healthy. That's why leading pediatric dermatologists helped us develop Johnson's Ultra sensitive skin, the first line of skin care products clinically proven for daily use on babies with ultra sensitive skin, even babies with Eczema. Hypoallergenic and 100% free of fragrance and dyes. Johnson's ultra sensitive baby wash is an ultra pure, clear gel with no more tears formula. It's specially designed to clean from head to toe. Without irritating or drying.