Heat-free style. Frizz resistant. New. Artist Collaboration Series: Special edition packaging designed by international artist & fashion collaborator Stina Persson whose water-color work when air dried brings to life images inspired by organic shapes in nature. Style & go with Air Dry It. Your perfect no blow-dry style without the heat. Helps save hair from heat damage. Enhance hairs' natural shape without leaving residue behind. A rich lightweight foam builds body, enhances waves and curls and provides hold. 24 hour shape control. No residue. No flakes. No crunchy feeling. Frizz resistant. Touchable feel. www.lorealparis.com. Questions? Call 1-800-631-7358. Made in Canada.