Based on plant and mineral ingredients using the power of nature. Keeps whites bright naturally. Enhances the washing power. Works hard against ground in grime and stains. Ecover, Because You Care: Ecover has dedicated over 20 years of research to the development of products which use the inherent power of natural plant and mineral ingredients to bring you effective, safe washing. Ecover's unique plant based formulations are gentle on your skin while ensuring exceptional washing results. This unique product line offers many environmental advantages that benefit people, animals and the environment. As a result, Ecover was recognized by the United Nations for their outstanding practical achievements for the protection and improvement of our environment. Vegan. Safe, efficient and hygienic. Ecover works for you and the environment. Cleans effectively and enhances the washing power. Keeps whites bright naturally. Works hard against stains on colorfast laundry. No chlorine and optical brighteners to leave a deposit on the skin. No chemical residue. Optimum level of biodegradability - far exceeds legislative requirements. Safe for all river and marine life. No animal testing. Safe for septic tanks. World's leading eco-factory.