Royal Botanical Garden. Real botanicals. 97% natural origin. 0% sulfates, parabens. Sulfate free. Gently cleanse & moisturize to care for your color treated hair. Since 1971, weve believed in bringing the beauty & experience of nature to your hair. Now weve partnered with royal botanic gardens, kew, to endorse our real botanicals. It is combined with natural source ingredient materials with limited processing & purified water to create this 87% natural original shampoo. Pop the cap & enjoy! pH balanced & color safe shampoo. Curious about raised lines at the bottom of our bottle? These help our low vision consumers differentiate shampoo from conditioner. www.herbalessences.com. Learn more at www.herbalessences.com. Questions? 1-855-236-3327. This product meets the Environmental Working Groups (EWG) strict standards on ingredient selection, transparency, & manufacturing. EWG verified. For your health. EWG.ORG Made in USA.