Removes stains. Deep cleans. Freshens breath. Flouride Free - Free to Choose: We know that not everyone wants fluoride, but we all want a clean and fresh experience. We've carefully crafted this essential oil flavored toothpaste without fluoride - leaving you the choice! Great for whitening your teeth without the ingredients you don't want. We don't add what you don't want. Made without: Sodium lauryl sulfate (SLS), triclosan & parabens; artificial flavors & sweeteners; preservatives & blue, red, yellow dyes; plastic microbeads. Experience the refreshment of Zen Peppermint toothpaste which will leave you clean and fresh! This toothpaste is crafted to help remove stains (surface stains) to help you achieve a beautiful smile! Enjoy! Not tested on animals. We do as Bees do. This carton can be recycled in curbside pickup options and see www.burtsbeesoralcare.com for tube recycling.